Created in 2018 by Alice Campello, MASQMAI was born as a cosmetics brand based on three essential pillars: Clean Beauty, Cruelty Free and Science Backed, working with pure ingredients and highly effective formulas that combine the best of nature and science.

Our priority is to ensure the highest quality and efficacy on the market in each of our products. That's why we are part of the entire creation process: from research, through production, to monitoring the results.

"During my first pregnancy I discovered the real power of natural oils and decided to create Masqmai with the objective to provide a unique and efficient product for your skin"- Alice Campello

Beauty & Make up

Why Beauty?

Alice discovered the benefits and power of natural oils in her skin during her first pregnancy. She started investigating and understanding the needs of her skin and how to take care of it. 
A good skincare routine begins with products that help and are harmless to your health.

Why Makeup?

After working so many years with professional makeup artists, Alice noticed that there was a gap between makeup and skincare. Most of the products she used weren't good enough for the skin. She wanted to focus on a daily makeup gama so everyone could use harmful products for an everyday makeup routine.



Our products are free from parabens, mineral oils, phthalates, formaldehyde, SLS and sulfates. Not only can clean beauty products help you look and feel your best, but also they promote a healthier, more sustainable world. In MASQMAI we constantly look for the purest and most effective ingredients to create formulations that deliver excellent results, reducing the risk of skin irritation or hormone disruption thanks to our clean beauty based psychology.


Our products are developed without any tests on animals, we promote compassion in our company environments and we would never approve any type of cruelty. Thanks to the safe and natural ingredients used, we can proudly say alll Masqmai products are tested on us, real people. With us, you can look and feel your best while also doing your part to promote a compassionate world.


Nature combined with science. Before trying the products, we research and choose products that are backed by science. Our precious high performing formulas offer the best in class beauty products, formulated with a high concentration of active ingredients, proven to be effective through rigorous scientific research and reaching top efficacy results. Achieve the desired results and improve the overall health and appearance of your skin with Masqmai.